Privacy
Policy
LAST UPDATED: AUGUST 24, 2026
1. INTRODUCTION
San Francisco Fire Engine Tours & Adventures, LLC (“San Francisco Fire Engine Tours,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, contacting us, or making a reservation.
This Privacy Policy explains the types of information we collect, how we use and disclose that information, the choices available to you, and the steps you may take to exercise your privacy rights.
This Privacy Policy applies to information collected through www.fireenginetours.com, our contact forms, communications with us, and reservations made through our booking provider, Rezdy.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
2. INFORMATION WE COLLECT
We may collect the following categories of information:
Information You Provide Directly
When you contact us, request information, submit a form, or make a reservation, you may provide information such as: Name, Email address, Telephone number, Billing or mailing address, Tour date and reservation preferences, Number and type of passengers, Information about participants included in a reservation, Accessibility requests or other information needed to assist with your tour, Messages, questions, feedback, or other communications sent to us.
Booking and Transaction Information
When you make a reservation, we may receive information concerning your selected tour, reservation date, number of guests, amount paid, payment status, booking reference number, cancellations, refunds, and related transaction details.
Payment card information is processed by Rezdy and its payment service providers. We generally do not receive or store complete payment card numbers, security codes, or other complete payment credentials.
Information Collected Automatically
When you visit our website, Wix and other service providers may automatically collect information such as: Internet Protocol address, Browser type, Device type and operating system, Approximate location derived from an Internet Protocol address, Referring website or source, Pages viewed and links selected, Dates and times of visits, Cookie identifiers and similar technical information.
Information Received from Third Parties
We may receive reservation or customer information from Rezdy, travel agents, hotel concierges, tour marketplaces, referral partners, payment providers, or other parties involved in arranging or processing a reservation.
3. HOW WE USE YOUR INFORMATION
We may use personal information to: Process, confirm, modify, and manage reservations; Collect and reconcile payments; Provide tour instructions, meeting-point information, schedule updates, and weather-related notices; Contact you regarding a reservation, cancellation, refund, or customer-service request; Respond to questions and private-event inquiries; Provide requested accessibility assistance or accommodations where reasonably possible; Maintain passenger lists and operational records; Improve our website, tours, communications, and customer experience; Measure website performance and understand how visitors use our website; Prevent fraud, misuse, security incidents, or other unlawful activity; Maintain financial, tax, insurance, safety, and business records; Comply with applicable laws, legal proceedings, and government requests; Establish, exercise, or defend legal claims.
Where European Economic Area or United Kingdom privacy laws apply, we process personal information based on one or more lawful grounds, including performance of a contract, compliance with legal obligations, consent, and our legitimate business interests.
4. COOKIES AND SIMILAR TECHNOLOGIES
Our website is hosted using Wix. Wix may use cookies and similar technologies necessary to operate, secure, and improve the website. Cookies are small files placed on a device that allow websites to remember information and understand how visitors interact with website features. We and our service providers may use: Essential cookies, Functional cookies, Analytics cookies, Booking-related cookies.
You may restrict or delete cookies through your browser settings. Blocking certain cookies may prevent portions of the website or booking system from functioning properly.
Our website does not currently respond to traditional “Do Not Track” browser signals because there is no uniform industry standard for responding to them. Where required by applicable law and technically supported, we honor legally recognized opt-out preference signals, such as Global Privacy Control.
More information about Wix’s privacy practices is available at: https://www.wix.com/about/privacy
5. REZDY BOOKINGS AND PAYMENTS
We use Rezdy to display availability, process reservations, manage bookings, and facilitate payments.
When you use the Rezdy booking form or reservation widget, your information may be collected directly by Rezdy and processed in accordance with Rezdy’s own privacy practices. Information submitted during a reservation may also be shared with us so that we can provide the purchased tour.
Rezdy and its payment providers may process your name, contact information, reservation details, payment information, device information, and other information required to complete and administer the transaction.
We encourage you to review Rezdy’s Privacy Policy at: https://rezdy.com/privacy-policy/
6. HOW WE DISCLOSE INFORMATION
We may disclose personal information to the following categories of recipients:
Service Providers
We may disclose information to companies that provide website hosting, reservation management, payment processing, email, communications, analytics, information technology, fraud prevention, accounting, insurance, and other operational services.
Rezdy
We disclose and receive information as necessary to process reservations, payments, modifications, cancellations, refunds, and customer communications.
Travel and Referral Partners
When a reservation is arranged through a travel agent, tour marketplace, hotel concierge, affiliate, or other referral partner, we may exchange information necessary to confirm and manage the reservation.
Professional Advisors
We may disclose information to attorneys, accountants, insurers, financial advisors, and other professional advisors when reasonably necessary.
Legal and Safety Requirements
We may disclose information when we reasonably believe it is necessary to: Comply with a law, regulation, subpoena, court order, or government request; Protect the rights, property, safety, or security of our customers, employees, business, or the public; Investigate fraud, misuse, security incidents, or suspected unlawful activity.
Business Transfers
If our business is sold, reorganized, merged, financed, or transferred, personal information may be disclosed as part of that transaction, subject to applicable law.
7. SALE AND SHARING OF PERSONAL INFORMATION
We do not sell personal information for monetary consideration.
Based on our current practices, we do not knowingly share personal information for cross-context behavioral advertising as those terms are defined under California law.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
If our practices change, we will update this Privacy Policy and provide any notices or opt-out mechanisms required by applicable law.
8. DATA RETENTION
We retain personal information for only as long as reasonably necessary to: Complete and administer reservations, Provide customer service, Maintain business, safety, insurance, accounting, and tax records, Resolve disputes and process refunds, Prevent fraud and security incidents, Comply with legal and regulatory requirements, Establish, exercise, or defend legal claims.
Retention periods may vary depending on the type of information, the nature of the reservation, and applicable legal requirements. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.
9. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, reservation system, payment system, Internet transmission, or electronic storage method can be guaranteed to be completely secure. You provide information electronically at your own risk.
If you believe that information you provided to us has been compromised, please contact us promptly using the information at the end of this Privacy Policy.
10. YOUR PRIVACY RIGHTS
Depending on where you live and the laws that apply, you may have the right to: Request access to personal information, Request correction of inaccurate information, Request deletion of personal information, Request a portable copy of certain information, Object to or restrict certain processing, Withdraw consent, Opt out of certain sales or sharing, Appeal the denial of a privacy request, Lodge a complaint.
These rights may be subject to legal exceptions. For example, we may retain information needed to complete a transaction, comply with tax or recordkeeping obligations, prevent fraud, protect safety, or establish or defend legal claims.
To submit a privacy request, contact us by email or telephone using the information in Section 16. We may need to verify your identity before completing a request. We will use information provided for verification only to evaluate and respond to the request.
11. CALIFORNIA PRIVACY RIGHTS
This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to our processing activities.
California residents may have the right to: Know categories and specific pieces of information, Know sources, Know purposes, Know categories of third parties, Request correction, Request deletion, Obtain a portable copy, Opt out of sale or sharing, Limit sensitive information use, Receive equal service.
During the preceding 12 months, we may have collected the following categories of personal information: Identifiers, Customer-record information, Commercial information, Internet or electronic activity, Approximate location information, Communications.
We collect this information from customers, website visitors, devices and browsers, Rezdy, travel agents, marketplaces, referral partners, and service providers. We use these categories of information for the business and commercial purposes described in Section 3.
We may disclose these categories as described in Section 6. We have not sold personal information for monetary consideration. We do not use or disclose sensitive personal information for purposes that require us to provide a right to limit its use under California law.
California residents may submit a request using the email address or telephone number listed in Section 16. An authorized agent may submit a request. We will not unlawfully discriminate against anyone for exercising an applicable privacy right.
12. CHILDREN’S PRIVACY
Our website is intended for a general audience and is designed for adults arranging tours and travel activities. Although children are welcome to participate in our tours when accompanied by a responsible adult, the website is not directed to children under 13.
Reservations involving minors should be made by a parent, legal guardian, or responsible adult.
We do not knowingly collect personal information directly from children under 13 without legally required parental consent. If we learn that we collected personal information directly from a child under 13 in a manner not permitted by law, we will take reasonable steps to delete it.
A parent or guardian who believes a child provided personal information to us may contact us using the information in Section 16.
13. THIRD-PARTY LINKS AND SERVICES
Our website may contain links to Rezdy, social networks, maps, review websites, tourism partners, or other third-party websites and services.
We do not control the privacy, security, content, or data practices of third parties. This Privacy Policy does not apply to information collected independently by those parties.
We encourage you to review the privacy policies of any third-party website or service before providing personal information.
14. INTERNATIONAL DATA TRANSFERS
Some of our service providers may process or store information outside California or outside the United States.
Privacy and data-protection laws in those locations may differ from the laws where you live. Where required, service providers may use contractual protections or other approved safeguards for international data transfers.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our services, booking systems, technology, business practices, or legal requirements.
When we make changes, we will update the “Last Updated” date on this page. Material changes may also be communicated through the website or by another legally required method.
Your continued use of the website after an updated Privacy Policy becomes effective signifies your acknowledgment of the revised policy.
16. CONTACT US
Questions, concerns, and privacy requests may be directed to:
San Francisco Fire Engine Tours & Adventures, LLC
Email: info@fireenginetours.com
Telephone: (415) 333-7077
Website: www.fireenginetours.com